eBay and Google Move into Classifieds?
At first sight, eBay and Google are in completely different segments of the Internet marketplace. eBay is, of course, well recognised as the world’s largest online auction community whilst Google is best known for its’ services as a search engine.
But many Internet companies have realised that classified advert listings can be a good route to a expanding their existing user base and there are rumours that Google may soon launch services in this area.
According to Industry estimates, online and traditional print classifieds generate annual revenues of almost $100 billion and this is a market which major internet companies such as eBay and Google can easily exploit.
Google already provides fee paid advertising for businesses through its Adwords and Adsense features, so moving into classified listings for small businesses and the general public would seem a natural progression.
eBay has already made the move towards local community-based advertising through its’ recent investment in the locally-focused listings site, Craiglist.org and also through its “Want it Now” facility that allows eBay users to post want-ads.
But many Internet companies have realised that classified advert listings can be a good route to a expanding their existing user base and there are rumours that Google may soon launch services in this area.
According to Industry estimates, online and traditional print classifieds generate annual revenues of almost $100 billion and this is a market which major internet companies such as eBay and Google can easily exploit.
Google already provides fee paid advertising for businesses through its Adwords and Adsense features, so moving into classified listings for small businesses and the general public would seem a natural progression.
eBay has already made the move towards local community-based advertising through its’ recent investment in the locally-focused listings site, Craiglist.org and also through its “Want it Now” facility that allows eBay users to post want-ads.
