eBay.in Embraces Small Entrepreneurs
Out of a world-wide total of over 135 million users, eBay India has just 1 million registers users, most of which are in the large cities such as Mumbai, Delhi and Bangalore.
But now eBay.in is looking to massively increase its’ user base through a number of initiatives - some local, some global. These expansion programmes have begun to pay off for eBay with Bollywood designer costumes, consumer electronics together with Indian-produced art and craft items being the most popular categories for entrepreneurial sellers.
At a recent press conference, Samarjeet Singh, Head of eBay Academy in India, is reported as saying that the company intends to popularise the concept of trading online in India and that he recognised the importance of making the payment process as rapid, safe and convenient as possible.
It seems likely though, that if eBay.in continues to use its’ local PaisaPay system rather than the international eBay standard – PayPal – that Indian sellers will not be able to fully address the opportunity to sell low-cost items to the global eBay community.
Since the integration of BaaZee and eBay, there has been an upturn in the number of Indian sellers looking to address the global marketplace. But there is a catch. Unless you do an eBay international search for specific descriptions, items on eBay.in don’t automatically show up if you’re registered in another country.
So to get their items more readily visible across the world, what many India-based entrepreneurs are starting to do is register directly on eBay.com eBay.uk etc. and also for Paypal so that their cost-competitive items can be made available in the USA and Europe.
Of course the downside of this eBay globalisation is for sellers in the high cost countries who are seeing an increased level of competition for their items and are starting to form their own local groups to promote their eBay Shops with advertising campaigns and other promotional activities.
But now eBay.in is looking to massively increase its’ user base through a number of initiatives - some local, some global. These expansion programmes have begun to pay off for eBay with Bollywood designer costumes, consumer electronics together with Indian-produced art and craft items being the most popular categories for entrepreneurial sellers.
At a recent press conference, Samarjeet Singh, Head of eBay Academy in India, is reported as saying that the company intends to popularise the concept of trading online in India and that he recognised the importance of making the payment process as rapid, safe and convenient as possible.
It seems likely though, that if eBay.in continues to use its’ local PaisaPay system rather than the international eBay standard – PayPal – that Indian sellers will not be able to fully address the opportunity to sell low-cost items to the global eBay community.
Since the integration of BaaZee and eBay, there has been an upturn in the number of Indian sellers looking to address the global marketplace. But there is a catch. Unless you do an eBay international search for specific descriptions, items on eBay.in don’t automatically show up if you’re registered in another country.
So to get their items more readily visible across the world, what many India-based entrepreneurs are starting to do is register directly on eBay.com eBay.uk etc. and also for Paypal so that their cost-competitive items can be made available in the USA and Europe.
Of course the downside of this eBay globalisation is for sellers in the high cost countries who are seeing an increased level of competition for their items and are starting to form their own local groups to promote their eBay Shops with advertising campaigns and other promotional activities.
