More Page Views on eBay than Google
A recent report by Nielsen NetRatings, the Internet research company, states that over 3 billion web pages on the eBay site were visited during July. This represents an increase of over 40% on the same period in 2004.
This volume of visits means that eBay now outranks Google as the most heavily used UK web site (in terms of page views) with over 40 per cent of the internet population visiting eBay last month.
European internet analyst at Nielsen, Alex Burmaster, is reported as saying, “We all know that eBay has been a huge success - but why? For many people eBay represents, more than any other brand, the greatest attributes about the internet – empowering and bringing people with complementary interests together.”
Burmaster continued, “The potential of the web to provide a virtual marketplace matching individual supply and demand has been realised brilliantly by eBay particularly when you consider that the site is visited each month by almost half of the entire UK internet population.”
Apparently, visitors to eBay spend an average of almost two hours on the site; viewing around 280 pages each month. The most popular time for people to visit eBay is said to be between 5pm and 9pm.
It’s interesting to note that Google is currently in the beta trial phase of it’s Froogle shopping comparison product which seems to list many thousands of “Buy-it-Now” items from eBay. Perhaps there is some collaboration between eBay and Google that will make it easier for potential shoppers searching Google to find their way to the eBay site? If so, it can only be good news for the millions of eBay sellers looking to increase their reach into the global marketplace.
This volume of visits means that eBay now outranks Google as the most heavily used UK web site (in terms of page views) with over 40 per cent of the internet population visiting eBay last month.
European internet analyst at Nielsen, Alex Burmaster, is reported as saying, “We all know that eBay has been a huge success - but why? For many people eBay represents, more than any other brand, the greatest attributes about the internet – empowering and bringing people with complementary interests together.”
Burmaster continued, “The potential of the web to provide a virtual marketplace matching individual supply and demand has been realised brilliantly by eBay particularly when you consider that the site is visited each month by almost half of the entire UK internet population.”
Apparently, visitors to eBay spend an average of almost two hours on the site; viewing around 280 pages each month. The most popular time for people to visit eBay is said to be between 5pm and 9pm.
It’s interesting to note that Google is currently in the beta trial phase of it’s Froogle shopping comparison product which seems to list many thousands of “Buy-it-Now” items from eBay. Perhaps there is some collaboration between eBay and Google that will make it easier for potential shoppers searching Google to find their way to the eBay site? If so, it can only be good news for the millions of eBay sellers looking to increase their reach into the global marketplace.
