Ever Heard of Jagger 1 2 or 3?
Ever Heard of Jagger 1 2 or 3?
To most of us, the word Jagger is something associated with a Rolling Stone. But for the webmasters of this world (webmasters run websites) Jagger has become a real headache over the past several weeks.
Jagger 1, 2 and 3 are the implementation phases of a massive change in the way that Google, the world’s largest and most profitable search engine, indexes and presents web pages.
It seems these changes are being made by Google in an attempt to get rid of so-called spam sites which use a variety of tricks to attract search traffic from Google. Quite often, you will see snippets from sites appearing in the SERPS (search engine results pages) which look like what you’re looking for. But when you click on them you can be instantly re-directed to another page – sometimes to unsavoury “adult content” even when your query was about golf clubs or something else quite innocent.
Google’s Jagger update is also an attempt to get rid of duplicate content and pages which sometimes flood the SERPS with results that are identical or nearly identical. Google has apparently received many complaints that millions of expired eBay listings with duplicated content, have displaced other more relevant results and some schools of thought believe that eBay listings could be a specific target for removal from Google’s index.
As an eBayer myself, it seems useful that potential customers for items that I’m selling on eBay might find my listings through Google search and not just after they reach the main eBay site. But it seems possible that Jagger will massively reduce the amount of eBay listings that are indexed and so referrals to eBay shops and sellers by Google would massively reduce.
The final phase 3 of Jagger is expected to roll out sometime next week and then we’ll be able to see the impact on eBay items being indexed (or not). Should be an interesting time?!
To most of us, the word Jagger is something associated with a Rolling Stone. But for the webmasters of this world (webmasters run websites) Jagger has become a real headache over the past several weeks.
Jagger 1, 2 and 3 are the implementation phases of a massive change in the way that Google, the world’s largest and most profitable search engine, indexes and presents web pages.
It seems these changes are being made by Google in an attempt to get rid of so-called spam sites which use a variety of tricks to attract search traffic from Google. Quite often, you will see snippets from sites appearing in the SERPS (search engine results pages) which look like what you’re looking for. But when you click on them you can be instantly re-directed to another page – sometimes to unsavoury “adult content” even when your query was about golf clubs or something else quite innocent.
Google’s Jagger update is also an attempt to get rid of duplicate content and pages which sometimes flood the SERPS with results that are identical or nearly identical. Google has apparently received many complaints that millions of expired eBay listings with duplicated content, have displaced other more relevant results and some schools of thought believe that eBay listings could be a specific target for removal from Google’s index.
As an eBayer myself, it seems useful that potential customers for items that I’m selling on eBay might find my listings through Google search and not just after they reach the main eBay site. But it seems possible that Jagger will massively reduce the amount of eBay listings that are indexed and so referrals to eBay shops and sellers by Google would massively reduce.
The final phase 3 of Jagger is expected to roll out sometime next week and then we’ll be able to see the impact on eBay items being indexed (or not). Should be an interesting time?!
