Survey Reveals eBay as Top Brand on Internet
The scoring method used by Envisional is based on how positively any particular brand is perceived on the Internet and eBay came out with the highest ranking. Apparently, McDonald's had the most negative perception online.
The most prominent company name in the index was Microsoft, although it was rated as number six in the negatively perceived category.
Ben Coppin, chief executive of Envisional is reported as saying, "The internet is fast approaching television in terms of influence on consumer behaviour and therefore big brands cannot afford to neglect the issue of how their brand is perceived on the web”
The ever-increasing brand recognition of eBay in the online shopping and auction domain is great news for buyers and sellers alike, with the number of auction and ‘Buy it Now’ items growing at a rapid rate.
But for sellers, especially shops and stores, the massively popular eBay brand can also have a downside in terms of increased competition within the eBay marketplace. One way of gaining differentiation and added visibility is to join the Directory of eBay Shops which promotes both eBay and its shop and store subscribers.
