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Internet marketing is great for reaching a mass audience, but you
also want to attract as much repeat business as possible. Including a printed
flyer when you send items to your buyers helps make sure that as many people
as possible visit your shop again and again.
So eBay provides a set of tools to help you create promotional
flyers which you can print and include with the packaging, or even distribute
to your local community to help promote your eBay Shop and its products.
First go to "Manage Your Shop" and select "Shop
Promotional Flyer":-
- Take a
look at the default settings which include features used for customising
the “look and feel” of the flyers, as well as its’ contents. In its
standard format, the flyer will fit onto a single sheet of A4 paper. If
you change the layout or choose an alternate border might make the flyer
go over a second page when you print it.
- The
standard header can be set up to include the name of your Shop together
with its description, its’ URL on the eBay site, the logo you selected
when you created your shop and your eBay ID or nickname. By default, the
colour scheme you selected for your shop will also be used in the header.
- Using a border
for the page can help to make it more distinctive and appealing. There
are a number of options for the border style which you can select along
with the colour scheme, if you wish to make this different from your
shop’s standard colour.
- You can
include a specific message to your buyers, together with your eBay Shop
HTML tags and pictures. In the item showcase section, you can specify up
to four picture items that you want to appear – alternatively, eBay can autoselect these for you from recent listings.
- You can
use selection criteria to define which items you want to include on the
flyer and these can appear as a standard list or in gallery view. Up to
50 items can be specified.
- If you
have active promotion boxes, you can include these on the flyer too.
- Other information
about your shop – for example payment methods, postage rates or returns
policy can be included on the flyer.
At any time, you can select the Preview Flyer option to take a
look at what the printed flyer will look like. When you’re happy with how
things look, click on “Save Settings” and “Print Flyer” which will save your
selections and open a new window for printing the flyer.
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