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Any buyer who visits your eBay shop can elect to subscribe to
your mailing list and this can provide a very useful mechanism for targeting repeat
business opportunities.
Creating an email for a marketing campaign is easy – from the "Manage
My Shop" select "Email Marketing" and then click the button
marked “Create Email”.
This facility is very flexible and includes features that make creating
the content and style of your emails simple and rapid. You can also select who
emails will be sent to, depending on which product lines they are interested
in.
- Choose who
will receive the email - each of your mailing lists shows how many
subscribers you have for that interest area. Buyers can be subscribed to
several of your lists. You can select recipients according to their purchasing
history, how long they have been a subscriber and, for example, only those
who opened your previous email(s).
- Next create
the subject for your email. Remember to make the subject appropriate to
the mailing list you are sending to, because if your reader thinks the
email is “off topic”, he or she may decide to unsubscribe from further
mailings.
- If you
have created a customised header for your shop, you can also include this
with the email. The header is placed at the top of each email message
and includes the logo you chose for your Shop, together with your Shop
name and your nominated links to specific categories or pages.
- The body
of the message is up to you – try to think of content that will appeal
to the audience you have selected for this campaign. Messages must not
be more than 96k including eBay Shop HTML tags and pictures that are
hosted on the eBay site.
- You can
insert a standard item list to promote your items and can also opt for a
gallery view for greater impact. A maximum of 50 items can be displayed –
which ones are presented depends on selection criteria that you specify,
- There is a
previewing facility so you can check on what it will look like to your
recipients and also shows how many emails will be sent. Your shop fees
include an allocation of emails which can be sent at no cost and if you have
exceeded this number, a message will be displayed along with the amount
that will be charged.
When you’re happy with how everything looks, just hit the “Send
Email” button and your mailshot will be placed in
the sending queue. At peak times, expect to wait up to about 4 hours before
all the emails are delivered.
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