eBay Auctions – Reference and Guidance

How to: Success Ratio Defined in Selling Manager Pro

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Want-it-Now

Any business or shop needs to know how well (or how badly) its different products are selling. The “Average Success Ratio” (ASR) is automatically calculated for you and gives an instant overview of the sold/not sold ratio for your listings.

This ratio is calculated based on product listings over a rolling 30 day period. This information is calculated automatically, so you are not allowed to change this field.

The formula used to evaluate the ASR is – (number of sold items) divided by (number of active listings) + (number of sold items) + (number of unsold items listed). All these figures are for the preceding 30 days. Please see the eBay Help pages for more details – here is a link which will get you there.

You can also call up the “Inventory allocation chart”, which provides a summary of product quantities you have available for listing, as well as those which are currently listed, scheduled for listing and sold but not yet despatched. All these values are updated in real time, so you always know exactly what your stock position is.

If you want a more detailed analysis, you can select any of the figures from the allocation chart to view:-

• The Update Quantity page showing the number of product items that are available to list.
• The “Scheduled quantity” view shows the product items that you have allocated to scheduled listings (i.e. you have given a time and date on which the item is to be created as an active listing).
• The “Active” quantity page shows the currently active listings for that product.
• The “Sold” view includes only those items for which payment has been received, but have not yet been posted.

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