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eBay
Auctions – Reference and Guidance Listing Categories |
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There are over 25 top-level categories on eBay, from Antiques and
Art through to Wholesale. Each of these main categories contains anything
from 10 to 60 sub categories and each these in turn
is divided into “level-3” categories. Why is the eBay site organised like this? Well, some buyers will
use the eBay search facility to search right across the site for any item
containing a few keywords in its title or description. But that method of
searching can be very unproductive because if it’s a popular item then many thousands
of results can be returned, but many items can be missed too. Most eBay buyers prefer to narrow down the area in which they
want to search or to browse by selecting a specific sub category that suits
their area of interest. For example, the “Automotive” category contains
subcategories which include for example “Motorcycle Parts & Accessories”;
which in turn contains level 3 categories including “Literature”, which
includes level 4 categories including “Manuals”. Phew! So if, as a buyer, I want to quickly find a maintenance manual
for a Suzuki model 345xys – the category to look in is - Automotive>
Motorcycle Parts & Accessories> Literature> Manuals. As a seller, you need to place your item in that same category, either
by paging through the category options when you list the item or, if you sell
a lot of items in the same category, then it’s quicker to enter the unique
category number; in this case, 21671. There are penalties which eBay can impose for listing items in inappropriate
categories including account suspension, so take some time to get your item in
the correct one – it’s not likely that listing your Armani sunglasses in the “Bead
Art” sub category within “Crafts” will get you banned, but you aren’t likely
to attract many bidders either. You should also read the guidelines for listing items which are included
in the eBay User Agreement – you can get to the eBay main site via this link. |
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